The Municipality of Copenhagen (KK) has a continuous focus on loneliness and the social issues it creates amongst the population. In 2019, KK put a specific focus on senior loneliness - especially affecting elderly men who have lost their life-witnesses i.e. friends, family, a spouse etc. These men are not visibly lonely - they have a normal life, shop groceries, pay their bills etc. We were hired to create a high-visibility outdoor campaign and a campaign film, that ran in 200+ locations around Copenhagen.
The campaign was bound together on the website: ensom.kk.dk